So, here it is, your creation, the digital embodiment of your ideas, with perfect design and functioning and it’s ready to conquer the world. Everything works smoothly and will definitely benefit the person who uses it. However, the major problem is stealing to be embarked on – how to show your brainchild to society and prove its necessity. Reaching out to your user and making your app visible may be quite demanding, as there are thousands of applications on the market and there is always strong competition for the clients. Fortunately, there are various ways of reaching the public and making your application more discoverable.
Communication with people
Communication is crucial for people, it’s the best way to set a trustworthy relationship and make a profound basis for further cooperation. Our society is fully-immersed in social media platforms and messengers, and talking there seems even more natural than in real life.
Before launching the application, prepare the foundation for its release – write intriguing and engaging posts, keep your followers’ attention, and make them want to read you. After you set the trust-based relationship, introducing a new application will not be a problem.
However, it’s important to remember – with all the information available online, a lot of users are aware of the fact that they are just used as a marketing target. Therefore, it’s crucial to NOT be obsessive when offering your service, as it will be met with suspicion. Aggressive marketing can create more reluctance among users, negative reviews, and annoyance.
It’s crucial to find the balance – offer the service yet leave the freedom to choose; show all the beneficial facest, and again, leave the person with this information, so they decide. The pushier you are, the more reluctance you’ll meet. Psychology matters for marketing as well.
One of the many efficient ways to mark your present is the web space. It’s a chance to share opinions or professional looks on some matters and create a solid basis for the readers, who can become potential users of your application. However, psychology again. The accent must be on the blog and the information your give; the advertisement of the application should not be the main point, but just a part of the whole vision.
Writing a blog is not that easy. The posts should be of average size – up to 1000-1500 words, not more, as the majority of people lack the attention span, as it becomes shorter and shorter. The paragraphs longer than 150-200 words are too difficult to follow.
It’s important to add visuals to every article – images, slideshows, presentations, timelines, and infographics. If you struggle to find the tools to create appealing pictures, try online tools like Canva or Vista Create that offer various templates to make the blog and your application more expressive.
Cooperation with tech blogs
This is an extremely helpful tool. While your blog and social platform pages will have a certain target group, reaching the audience of tech blogs will open other gates on the way to successful application promotion.
Pitching tech blogs is difficult, as they always receive tons of similar suggestions. Your presentation of the application is crucial. Choose the most important information to share, emphasize the strongest points of your product, organize everything into the presentation using other helpful tools like https://create.vista.com/create/slideshow/, and let the editors decide. There’s a high chance to get a refusal, that’s why create a list of all the possible blogs to contact and send the offer to everyone.
Feedback is crucial, it helps to reveal the bugs and show the customer that you care. You can also contact various app review websites like Product Hunt, Mevvy, TechCrunch, MobileAppDaily, etc. However, it’s important to choose a website relevant to your field of expertise and application theme.
Besides, you can track the forum and discussion regarding your topic, expressing your professional point of view, but without any advertisements. It’s just the way to spread your influence.
Guerilla marketing stands for surprise and unconventional ideas in order to promote the product. It’s the way to promote your app among the public with some shocking slogan, picture, or motto. If you want to promote the application in real life, you can use public spaces, graffiti, and public art. The most important thing is to catch people’s attention, maybe even to confuse them, so that they will try to find out what the art was about.
When using online space, it’s possible to organize web campaigns with viral videos, or catchy photos with your slogan or memes, shared by thousands of people.
Such type of add doesn’t require big budget, yet it leaves people astonished, making them look for you and your application.
All the above-mentioned ways to promote your app should be used simultaneously, as it will help to reach more people and turn them into future customers. It’s important not just to promote your application, but also to listen to the customers and their insights and consider their ideas and suggestions, if reasonable of course. Such a sensible approach will help to maintain contact with the users and improve your product.