Many people today think email marketing is dead, but that is not the case; email is more popular than ever. There are more than 3.5 billion email users worldwide, and the number is expected to grow exponentially over the years owing to a plethora of reasons.
Statistically, email has more users than social media, so if you are still not making use of affiliate email marketing as part of your digital marketing campaigns, you are missing out on a lot of business opportunities.
Starting an email campaign can be difficult, but it can be beneficial for your future promotions with the right strategy. Such campaigns are efficient as they allow you to open a direct channel of communication with your customers.
Once you have made your website, it is time that you start focusing on building your email list.
Building a list of contacts you can send emails to is a challenging task, but it can yield great results for your business if you do it right.
- Sign up for an email provider
You need to sign up for an email service provider to get started with your campaign. Ensure that you are following the legislation as you can not send unsolicited emails unless you have express or implied permission from the recipient.
Implied permission means you currently have some kind of relationship with the contact. Whereas express permission means that while there is no relationship between you and the receiver, they have permitted you to send them your marketing emails.
In the initial stages of your business, you are likely to deal with express permission contacts. So, you need to optimize the user’s points of contact, such as your website and social media, to entice them to subscribe to regular emails.
- Optimize your website
The more email contacts you have, the more emails you can send and the more audience you can convert. Try integrating and optimizing your website with strategically placed signup widgets and pop-ups.
A/B testing is the best way to optimize, try out different widgets or pop-ups to get more signups. Also, remember to closely monitor and track your progress and customer responses, as it will allow you to tweak your affiliate email marketing campaign accordingly.
- Create drip emails
Once someone has signed up on the website, you must have systems that send them to set emails at particular intervals. You can set up drip emails and alter the details of your industry and what works for you.
With an automated drip campaign in place, you do not have to worry about sending emails manually, and you will be able to send an email at the right moment.
A planned and well-executed series of emails will keep your customers engaged.
- Produce high-quality content
Even if you have a long list of potential customers, a proper drip system, and an optimized website, your email campaign will not yield any results if you do not produce high-quality content.
You must make good content to keep the audience engaged. Create content around things and topics in your business’ niche.
Once you have sorted the basics, you must continue creating high-quality email content and optimize your website regularly to get more signups.