The success of any business, like the sales rate, directly depends on the quality of the advertising campaign and promotions. But what if all the money is spent on renting a trading platform, purchasing the necessary goods and organizing a workspace? It remains to use free and budgetary ways to drive traffic! In the following article, we will provide you with effective ways to make your product known to the public.
Cross-Marketing
To begin with, cross-marketing is an affiliate promotion method for the purpose of selling a product or service. Now, this method of promotion is gaining popularity on the Internet. One of the most striking examples of cross-marketing is McDonald’s.
The essence of this method is mutual PR. You find a person or company with the same target audience and exchange ads. We should also point out that mutual PR needs to be dealt with not with everyone you meet, but only with those users whose target audience can potentially become yours.
There is no point in promoting manicure services in a dealership account, but, for example, a fitness club page can become an excellent advertising platform.
Bonuses and Promotions
It goes without saying that bonuses and promotions are an integral part of any business. When you decide to attract a new client the first thing that the company is looking for is offering incentives that will drive the traffic and in the future raise the exposure of a particular product. Frequently, newly-established online casinos and financial brokers on the Internet use the following feature, to attract more customers.
An interesting case is Africa. When Forex trading was still in its infancy, to get more clients on their platforms, Forex bonuses in Africa started to feature promotions that required no deposit. In such a way, even though the initial amount was very minimal, brokers broadened their base of customers. In short, bonuses and promotions can be used in numerous ways, but offering no deposit bonuses is one of the most effective ways to get more clients.
Social Media Competitions
Perhaps one of the most effective ways to drive traffic to your business page is to organize competitions. Contests can be very different from simple – you made a repost, you participate in a lottery, to complex – a contest of comments, reviews, poems or stories.
Contests with simple conditions and valuable prizes bring excellent coverage and good engagement. It is also advisable not to forget to add community links wherever possible.
Public Events
This method of promotion is suitable for catering establishments and companies providing activities in the service sector. There are several formats for such events: lecture, seminar, master class.
As a rule, announcements of large-scale urban events are posted in regional media and large publics on social networks – this is a great chance to capture the audience that may not know anything about you yet.
Guerrilla Marketing
Guerilla Marketing is one of the most stylish ways to promote. Advertising campaigns of this type tend to go viral and are shared throughout the Internet. The main characteristic of this method of promotion is an unusual and non-standard approach. Guerilla marketing is widely believed to be one of the most popular methods of promoting your product or service.
Corporate Blog
Not many small companies are thinking about the possibility of implementing a multitasking strategy through blogging. Here you can talk about the product, the internal life of the company, the team, news and unusual situations, thereby closing the distance between you and your customers.
People will definitely come to see your blog and, if they are interested in it, they will read it and recommend it to their friends.
Referral Programs
Make the client want not only to come to you again but to bring someone else with him.
We can consider a simple discount system in which the customer receives a bonus for every purchase. On the accumulated points, you can take a free product or get a discount.
Attracting a new customer costs 5, and sometimes 10 times more than retaining an existing one!
Are There Other Methods?
There are hundreds of ways to promote your product over the Internet. It only depends on which one is the most effective and suitable for you. Of course, there are no guarantees that these methods will work all the time but you can definitely raise the effectiveness. All of these methods work great in combination. Use them and you will be able to increase the awareness of your brand or service and, as a result, increase sales.