On the occasion of the Velocity international trade show, Eco-Counter, the world leader in bicycle/pedestrian counting solutions and GéoVélo, the French leader in the development of location and navigation applications for bicycles, have joined forces to create the first solution that allows local authorities to gather data on the counting and location of cyclists.
To increase safety and encourage cycling, communities need good traffic data. And while the data provided by automatic counters give an overview of the evolution of bicycle traffic at strategic points in the city, cities now want a more detailed picture of what is happening throughout their territory: origin/destination, average speed & average distance, etc.
To do this, cities need to combine existing data (bike counts) with GPS traces, and more specifically, extrapolate traces with bike counts. That is how Eco-Counter and GeoVelo have decided to join their forces.
Several projects have already been carried out with this ambition through various applications, but the user sample is often biased or not large enough. This new solution allows communities to benefit from a complete view on bicycle traffic, with meaningful data.
Ronan BOUQUET, Managing Director of Géovélo, explains how the application addresses this need: “The Geovelo application brings together a wide variety of users. It is sufficiently engaging to have a representative and qualitative sample. The data extrapolation made through bicycle counts can then be done with a good level of confidence and provides unique information to urban planners.”
Enrico Durbano, CEO of Eco-Counter adds: “This partnership will allow us to offer our customers geolocated and anonymized user data, scaled with count data from our counters. The power of this solution will allow our customers new possibilities to exploit data and improve user experience.”
Eco-Counter is an international company with a passion for data to understand pedestrian and cyclist traffic. Eco-Counter’s data are essential tools for planners to make good decisions.
Since the beginning of the pandemic, the company has been analyzing bicycle traffic in 13 countries around the world. The trends show a real “cycling boom” in all the countries studied, with +8% of ridership observed in Europe between 2019 and 2020, and +16% in North America, despite the successive lockdowns.
- Location: Lannion, Brittany, France.
- Experts in pedestrian and bicycle counting since 2000
- 90 employees in Lannion, 15 in Montreal
- 9 different nationalities
- Over 20,000 counters installed in 55 countries
- 2020 revenues: €14.8M, 13% growth
- Deloitte Fast 50 Award (from 2010 to 2014)
- Bpifrance National and Regional Award in 2013
- Average annual organic growth > 30% over the last 5 years
- Member of the OSEO Excellence community and the BPI France incubator
- 15% of annual sales invested in R&D
- Strategic Partnership on Vision with CEA lab
- Ranked in 2017 and 2019 among the 50 best companies to work for (Great Place to Work Ranking)