Do you have good quality content on the pages of your website? It’s perfect! So why is your site still not taking off in the search engines? Simply because you haven’t thought about increasing your virtual popularity. And good popularity requires a good strategy of backlinks to your money site: multilingual link building strategy.
How to determine a good backlink?
There are different concepts to consider in order to determine the worth of a backlink.
First of all, it must correspond to the same theme as your page in question, the same field. Why?
Because Googlebot will crawl your website on which you have built a link and then discover a backlink redirecting users to your site. Its goal is therefore to find a similarity between the two pages. If there are similar points between these two pages, Google may take this criterion into account as something positive both for the SEO of the partner site and for your own site.
The site of your future Guest posting partner must also be written in the same language. There should not be an intrusive aspect (such as, for example, advertisements). The Trust Flow and the Citation Flow must not have too large a difference.
In the Page Rank part, we could see that The Trust Flow represents the trust index of your page. Citation Flow, on the other hand, represents link popularity.
Why make backlinks to your site?
Creating new links that are relevant to a client means working on their visibility and increasing the popularity of their site in search engines.
In summary, the more people talk about you on other blogs, the more likely you are to improve your rankings in the SERPS. There are therefore two reasons to put in place a strategy to obtain a solid backlinking!
To promote your site
Even though Google advocates natural links, that is, all inbound links created without the intention of tampering with its algorithm, a little push doesn’t hurt. Because if no one knows your site, no one is likely to talk about it.
Contacting bloggers on the same theme as yours is therefore the ONLY way to popularize your site and get people talking about it. This makes it possible to establish effective links, which will lead to back links: quality link building!
To improve your ranking in Google SERP
A backlink to your site is equivalent to a recommendation for a search engine like Google. So, this is a good SEO signal. It’s like telling your friend to eat at a certain restaurant, because you ate there.
With Google, it’s the same: building a relevant link is positive signal. And the more quality links you have that point to you, the more you get into Google’s radar in a positive way and ranks your site better.
Finally, it worth mentioning that one should only trust an SEO expert, in case they want to hire someone to do the heavy work. I do not recommend trusting an amateur; that would be a waste of time and money.