Getac, a leading rugged mobile computing manufacturer, has today announced the launch of its first digital trade show, starting with the defence sector today and followed by a series of virtual experiences throughout 2020. As many physical events and conferences have been cancelled or postponed due to Covid-19, including the defence and security show Eurosatory, Getac is reinventing itself with a new marketing concept.
Thanks to the latest 3D technology, visitors to the Defence Virtual Exhibition can interact with Getac rugged devices in a level of detail never previously possible online, allowing them to explore key features, functionality, form factor and more. A downloadable augmented reality app also lets users visualise the Getac device of their choice in a real-time location simply by pointing their smartphone camera at it, helping them see exactly how the device would fit into a specific working environment.
Alongside the 3D product showcase, visitors can download a range of defence resources, book virtual meetings with Getac experts and request follow up information wherever required, all directly through the Defence Virtual Exhibition’s site. With this new concept, Getac hopes to create a memorable and rewarding experience around their brand.
“Innovation is at the core of our values. In the spirit of Getac Select™, we provide our customers and partners with technology that not only supports their needs, but reflects the wider industry trend towards digitisation,” explains Rick Hwang, President of Rugged & Video Solutions Business Group. “Similar to augmented reality, virtual reality and mixed reality, the Defence Virtual Exhibition is a way for us to remotely connect with our customers. We continuously review our understanding of user scenarios, initiate conversations about vertical-specific applications, and create new content based on our industry knowledge and extensive experience in the field of rugged computing.”
Getac Defence Virtual Exhibition, an alternative to traditional trade shows
The company offers a place to connect with its community, enabling both customers and partners to immerse in the company’s world, using virtual reality. With the recent Covid-19 pandemic, Getac chose to take the event online and change the way they traditionally communicate.
“Our first digital trade show experience is only the opening chapter in our new sustainable concept for future innovation online. We’ve been working on an immersive storytelling experience for months now and we’re delighted to launch it at a time when our customers and partners need it most. Getac virtual experience can be accessed anywhere and at any given point in time, giving users the flexibility they need in a safe environment,” says Chris Bye, President, Getac UK Ltd.