HMD Global, the home of Nokia phones, today announced five new Nokia phones, three of which will be available in Ireland from October, including a new smartphone, the Nokia 7.2, a class-defining smartphone with a powerful 48MP triple camera featuring ZEISS Optics.
The company also expanded its feature phone portfolio to address new network and market categories. The Nokia 800 Tough is the first rugged Nokia phone from HMD Global, representing a new hallmark in Nokia phone durability and battery life that comes perfectly paired with essential modern tech like The Google Assistant, WhatsApp, 4G and more. The Nokia 2720 Flip is compact and tactile but transformed in usability thanks to the integrated AI technology. This makes it an ideal phone for consumers with accessibility needs or looking for a digital detox.
Heralding the next phase for Nokia phones
HMD Global also shared its vision for the Nokia phones of the future. Continuing with the belief that technology and innovation must move people forward – and not be limited to certain price points – the company has identified key strategic investment areas for the future. These investments will be aimed to drive even deeper differentiation for Nokia phones in the areas of imaging, security as well as design and materials innovation. Bringing the benefits of new network technology to a wider audience, HMD Global also announced its commitment to deliver an affordable yet premium grade 5G experience in 2020.
Florian Seiche, CEO, HMD Global said: “We are now paving the way for the next phase for Nokia phones and have identified strategic investment areas for driving a high-quality Nokia smartphone experience for our fans, specifically focusing on bringing innovation in the area of 5G, security, imaging and design.”
“We are very proud of our laser-sharp focus on security across all our phones, making us the only European brand in our category[i] with a strong emphasis on trust, security and a pure Android experience. With amazing achievements like being the only brand to have our entire portfolio running the latest version of Android, we have brought the latest Android features across all price segments. We are the only brand that consistently delivers monthly security updates, making good on our promise to keep your phone secure.” added Seiche.
New Android™ smartphones elevate the mid-segment portfolio for Nokia phones
In a strong renewal of the mid-segment, HMD Global today announced two new Nokia smartphones – the Nokia 7.2 and the Nokia 6.2 – both delivering segment leading experiences to fans in both display and imaging. In addition, both the Nokia 7.2 and Nokia 6.2 take a leap forward in craftsmanship and materials exploration bringing premium Nordic designs to the mid-segment.
Juho Sarvikas, Chief Product Officer, HMD Global said: “Our mid-range portfolio has always been acknowledged for exceeding fans’ expectations. Both the Nokia 7.2 and Nokia 6.2 carry forward the same philosophy of delivering premium experiences at exceptional value. From the powerful 48MP triple camera imaging featuring ZEISS Optics on the Nokia 7.2, to the best-in-class PureDisplay on smartphones the Nokia 7.2 and Nokia 6.2 bring the best experiences to our fans. Both smartphones come with a signature two-day battery life, and feature a unique design achieved with high-tech materials that’s true to our Nordic heritage. In addition, the Nokia 7.2 and Nokia 6.2 are Android 10-ready and will deliver on an OS experience that just keeps getting better.”
Nokia 7.2 – elevating the mid-segment
The Nokia 7.2 features a powerful 48MP triple camera with Quad Pixel technology and ZEISS Optics. Premiering many exclusive imaging experiences, the new Nokia 7.2 delivers on Nokia phones’ legacy of bringing unique imaging technologies and features. In an industry first integration of DSLR level pro-bokeh styles into a smartphone, the Nokia 7.2 comes with unique ZEISS bokeh styles available in portrait mode to give you stunning shots and exceptional image quality anytime of the day. These bokeh styles recreate the way legendary ZEISS lenses produce high visual impact and signature blur. Giving fans the creative freedom, the Nokia 7.2 also allows for both foreground and background blur to mimic the natural optical bokeh. The Nokia 7.2 also brings advanced low-light imaging with night mode by using AI low light image fusion technology in combination with the highly sensitive 48MP main camera. Building on the strengths of its predecessor, the Nokia 7.2 combines a two-day battery life, stunning PureDisplay technology and always-on HDR, with timeless Nordic design to redefine what fans should expect from this smartphone segment.
Expanding feature phone segment to address specific user needs
Juho Sarvikas, Chief Product Officer, HMD Global said: “As leaders of the feature phone segment, we continue to bring innovations in design, form-factor and functionality to ensure we meet the diverse needs of our fans. Our new Nokia feature phones expand our portfolio to reach completely new audiences, delivering access to the latest features and networks in a reliable, familiar Nokia phone package. Today we are proud to introduce the most rugged Nokia phone yet with the Nokia 800 Tough. It’s the ideal phone for the outdoors adventurer or those in demanding worksites. The Nokia 2720 Flip expands our Originals family, and perfectly balances the digital detox and accessibility needs of our fans.”
Nokia 800 Tough – setting a new hallmark in durability and battery life
Joining the market-leading feature phone portfolio, the Nokia 800 Tough is the first rugged Nokia phone from HMD Global, bringing a new level of durability to fans across the world. Not only is the Nokia 800 Tough water and dust proof, it is also protected against drops and has been designed to withstand extreme temperatures, making it an ideal companion for demanding worksites or adventurous travels. It also brings the latest features fans would expect in a modern phone, packing in The Google Assistant, popular apps like WhatsApp and Facebook, 4G connectivity and more. With the Nokia 800 Tough, HMD Global is expanding its offering to reach new segments like B2B and enterprise customers, where durable handsets are required, as well as individuals who want a reliable phone for their outdoor adventures.
Nokia 2720 Flip – reimagined with 4G
The Nokia 2720 Flip is a classic flip phone reimagined for today’s user – compact and tactile but transformed in usability thanks to the integrated AI technology. The Nokia 2720 Flip features a familiar flip-phone design, combining simplicity and reliability in a durable device. Bringing modern features to fans, the Nokia 2720 Flip comes with WhatsApp and Facebook to make sure you’re connected to what matters. And with The Google Assistant just a button-push away, fans can get more done with just their voice. In case the unexpected happens, the Nokia 2720 Flip comes with an emergency button as well as an ICE (In Case of Emergency) information menu – a perfect phone for the ones you love. The Nokia 2720 Flip is not only an ideal companion for when you are looking for a digital detox, but it can be the perfect phone for keeping your loved ones with accessibility needs connected.
Availability and pricing:
- The Nokia 7.2 comes in Cyan Green, Charcoal and Ice, in 4GB/64GB variants, priced at RRP €269 in Three from October, and RRP €299 SIM free from Harvey Normans and Powercity.
- The Nokia 800 Tough comes in Black Steel and Desert Sand, priced at RRP €129 SIM free from October.
- The Nokia 2720 Flip comes in Ocean Blue, Black and Pink, priced at RRP €109 SIM free from October.