La Roche-Posay today announces the worldwide launch of My Skin Track UV — the first battery-free wearable electronic sensor and companion app to measure your personal exposure to UV, pollution, humidity and pollen. First launched in the U.S. last November, My Skin Track UV is now available to consumers at apple.com and select Apple Stores worldwide. Co-developed with L’Oréal’s Technology Incubator, My Skin Track UV continues a decades-long commitment to skin and sun-safety research and innovation. My Skin Track UV allows users to better understand their environment so they can make more informed choices related to their skin.
“For over 40 years, La Roche-Posay has been committed to pioneering science to bring the best dermatological solutions to consumers. Today, health tech and innovations such as My Skin Track UV represent a huge opportunity to offer more personalized solutions and recommendations, and a chance to educate consumers about better managing their skincare,” said Laetitia Toupet, La Roche-Posay Global General Manager. “This is even more important in a world where environmental aggressors and the number of people with skin problems keep on growing.”
The award-winning La Roche-Posay My Skin Track UV measures both UVA and UVB rays, and provides instant status updates while storing up to three months of data. The battery-free sensor is activated by the sun and powered by the user’s smartphone using near-field communication. My Skin Track UV relays stored data to its accompanying app through an easy single-touch function: users simply tap My Skin Track UV against their smartphone to update the app. In addition to extensive UV data, the app—which seamlessly integrates with Apple HealthKit—provides insights into humidity, pollen, and pollution levels. Designed in collaboration with visionary designer Yves Behar, the discreet wearable sensor is 12mm wide and 6mm high, waterproof, and has a sturdy wire clip that can conveniently attach to clothing or accessories.
“Our research has long indicated the need for better consumer understanding of personal UV exposure,” said Guive Balooch, Vice President and Head of L’Oréal’s Global Technology Incubator. “We created this sensor to seamlessly integrate into the lives, and daily routines, of those using it. We hope the launch of this problem-solving technology makes it easier for people to make smart, skin-safe choices.”
An innovation that changes behaviors
La Roche-Posay, together with the L’Oréal Technology Incubator, conducted a real life study on My Skin Track UV and how people use it according to different sun, pollution, pollen, humidity and temperature levels. The study was done in Brazil on 76 women and men with different skin types, including people with sensitive skin and skin disorders such as allergy, eczema, acne. After eight days of daily use of the sensor, the study shows that 78% of people confirm that the information given by the app helps manage their skin and that 67% of people changed their behaviors after reading the information given by the app.
Pioneering Beauty Tech
La Roche-Posay is recommended by 90,000 dermatologists worldwide and works closely with them to develop safe and effective skincare products for patients: its line of Anthelios sunscreens has won over 60 beauty industry awards to-date. Beyond its products, La Roche-Posay is committed to pioneering beauty tech: in 2016, the brand launched the first-ever stretchable skin sensor to monitor UV exposure. Early 2019, La Roche-Posay launched Effaclar Spotscan, the first web app co-developed by dermatologists and based on artificial intelligence to analyze acne-prone skin and provide personalized advice and recommendations.