The latest Survey from HMD Global reveals what the purchase criteria for business smartphones is. According to the survey, the most importance criteria is the supply of regular and fast security updates which they have been providing from using several devices myself..
According to the HMD Global 2018 Business Smartphone Purchase Survey for Western Europe, 85% of business organizations have a BYOD (Bring Your Own Device) strategy in place and allow their employees to use their private devices for work. Nevertheless, the procurement of smartphones is an important issue for companies and its complexity should not be underestimated. Purchasing managers must take a large number of features into account to find a smartphone fleet that most effectively serves the differing needs of employees and their usage preferences and at the same time is in line with the company’s security policy.
According to IDC, the vast majority of purchasers choose devices featuring Android™: Almost 80% of all business smartphones are Android devices*, which is close to the global overall of Android’s 84 % market share**.
Most important purchase criteria
The HMD Global 2018 Business Smartphone Purchase Survey reveals that the supply of regular and fast security updates, the availability of OS upgrades and the smartphone supplier’s ability to provide a broad range of business devices are the most important purchase decision criteria for companies when buying new smartphones.
“The supply of regular and fast security updates and OS upgrades make mobile devices more resilient against hacker attacks. This means that cyber defence begins as soon as you make your smartphone purchase decision,” said Andrej Sonkin, General Manager Enterprise Business at HMD Global. “All new Nokia smartphones from Nokia 3.1 and up are part of the Android One family and most of them are also part of the Android Enterprise Recommended program. All Nokia Android One smartphones receive monthly security patches for three years, and OS upgrades for two years from the market launch date.”
Large companies value a broad smartphone range
Regardless of their size, companies roughly agree on the importance of OS upgrades as a purchase criterion. When it comes to regular and rapid security patches and a broad choice of business devices, however, the survey shows significant differences between large corporates with 500+ people and small businesses with less than 200 employees. The larger the company, the more important regular and rapid security patches are seen to be. This also applies to being given a broad choice of business devices.
HMD Global – the home of Nokia smartphones – provides one of the most comprehensive portfolio of Android Enterprise Recommended smartphones on the market. It spans the high-end smartphones Nokia 8; mid-range models Nokia 7 plus and Nokia 6.1; the value for money smartphone Nokia 5.1 3G/32GB and Nokia 3.1 3G/32GB.
The HMD Global Business Smartphone Purchase Survey was conducted by Lightspeed on behalf of HMD Global in France, Germany, Italy, UK and Spain in July 2018. All of the 500 purchase decision makers surveyed are either entirely responsible for smartphone purchases or are responsible along with some other people in the organisation. They are representing smaller companies with 51 to 250 employees, middle-sized organisations with 251 to 500 people and large corporates with 500+ employees.
* Source: IDC, March 2017 Corporate and individually liable shipments
** Source: IDC Worldwide Quarterly Mobile Phone Tracker, May 30, 2018