PartyWizz is the new online platform designed to cater to all parents’ and event organisers’ needs when planning children’s parties and booking entertainment.
The online booking-platform is the first of its kind on the market and allows the customer to choose from a variety of suitable party entertainers based on theme, location, price, and real-time availability. Having spent 20 years working in the marketing industry and developing a successful advertising business in Dubai, founder Hamish Urquhart decided to return to his passion – magic and entertainment.
From his first-hand experience working in the industry, he recognised a gap in the market for a tool for easily booking entertainment and bringing party planning into the 21st century.
Commenting on the launch of his new business, Hamish said: “PartyWizz has been the perfect outlet to combine my passion for entertainment with my marketing and business development skills.
“From working as an entertainer, I saw first-hand the pressure parents were under in organising parties, and I knew there had to be a way to make the process much simpler. I was hugely inspired by what was happening in the on-demand economy with the likes of Uber, Airbnb and homegrown Hassle – creating market place solutions for problems.”
Research phase
Research conducted by PartyWizz during the development stages of the platform found that the average spend per party was between €350 – €400, with many key factors contributing to this spend for parents, including:
- The guilt of not spending enough time with their children;
- Lack of time for planning and;
- The pressure of coming up with original ideas.
Commenting on the research findings, Hamish said: “From the hundreds of parents we engaged with in the development of the platform, the overwhelming feedback was that parents do not have enough time and are under pressure juggling multiple demands. My hope is that by bringing all elements of party planning together on one platform, PartyWizz will alleviate the stress and pressure from children’s party-planning and take party-planning into the 21st century.”
The site enables the user to easily organise key areas of a party: entertainers can be reviewed and booked; add-ons such as themed party bags, decorations can be ordered in the same transaction; and all of the entertainers have been hand-picked to give parents maximum peace of mind.
PartyWizz is live now: www.partywizz.com.