Recently  I was wondering  when Virgin would finally announce their handset range and funnily enough today it happened and from the 7th of July customers can now get mobiles from Virgin,Finally say some of you…….

Virgin also state The great news doesn’t stop there – superfast 4G is now included at no extra cost for all Virgin Mobile customers, with speeds up to 10 times faster than 3G.

Why would they charge for 4G since its pretty much the standard now…And as a relevantly new entrant to the market they need to compete anyway. One great thing here is contract lengths which sees the return of 12 month contracts,We have been locked into two year contracts some time now not letting the customer upgrade their handset on some providers was a downside to this seeing more people shift from bill-pay to pre-pay and sim only deals due to the great offers out there today

Another good point made here is CHOICE. The consumer wants it and they have delivered

1. Choose the plan, the phone and the contract length they want to best meet their needs

2. Change their plan up or down any month

3. Upgrade their phone whenever they want, and without penalty – by paying off what they owe on the phone only.


How does Virgin Media ‘Freestyle’ work?

Unlike standard mobile contracts, Virgin Mobile Freestyle splits your monthly payments in two, but on one bill. Your bill will show one figure for your Mobile Phone, and one for your Plan. Add them together, and that’s what you’ll be paying each month. It’s transparent – so you can see exactly what you are paying for.

Even better, once you have paid off your phone over your contract, you stop paying for that phone. Why should a customer continue to pay for something they’ve already paid for? Of course, they shouldn’t, but they do with other operators!

Our launch offers include the Apple iPhone 6s 16GB and the Samsung Galaxy S7 from just €190 upfront, and only €35 a month for the first 4 months, and €50 thereafter – on a 24 month contract. This includes our Unlimited plan, with unlimited 4G data, calls and texts.


Here is the bit I fail to see that makes sense when it comes to CHOICE..

Ronan McEvoy, Head of Mobile, Virgin Media said: “Since the launch of Virgin Mobile last October, our mission has been to shake up the market by offering simple, good value offers – starting with Virgin Mobile Unlimited. We’re continuing this with our range of mobile phones, carrying the best brands, the latest phones and keeping it simple. Why sell over 50 phones, when most customers just want to choose from a range of high quality bestsellers like Apple, Samsung and Sony?”


Why sell over 50 phones, when most customers just want to choose from a range of high quality bestsellers like Apple, Samsung and Sony?”

Apple,Samsung and Sony,Yes they are dominant players in the market that goes without saying but often the case we have these devices shoved down our throat and no other phone is mentioned here but the consumer is roped into buying these devices without seeing what else is available,some of these devices would be an overkill for some users and for powerusers they are perfectly adequate and again depending on what tier the handset falls into a high end device can do what mid range can again depending on the users needs. Yes we all like a good camera and so on but the fact of the matter is devices priced up at the 7/800 euro bracket and now seeing good competition from devices costing half that or slightly above so what he have then is peoples shedding out for more expensive devices when there is no need.I have seen it happen with my own eyes when potential buyers have their eye on a handset costing say €250/€300 and then a sales tactic swerves them onto the more expensive option,not only that a targeted brand push..

The devices on offer as as follows


Apple iPhone 6s 16GB & 64GB
• Apple iPhone 6
• Apple iPhone 5s
• Apple iPhone SE
• Samsung Galaxy S7
• Samsung Galaxy S6 Edge
• Samsung Galaxy S6
• Samsung Galaxy A3 (2016)
• Samsung Galaxy J5 (2016) – Coming Soon
• Sony Xperia X
• Sony Xperia XA
• Sony Xperia Z5 Compact
• Microsoft Lumia 550

From the list we have 14 devices and some not mentioning storage capacity. From this list we see it falls short of what other operators offer thus limiting  its potential sales not only that we have the likes of HTC, and Huawei missing,Like to be fair HTC have not had a good run of late and their latest entry to the market the HTC 10 is overpriced, whereas Huawei is a different kettle of fish.Their sales are rising YOY offering great handsets costing much less than its competitors, Sony have not had a good run either but and have basically renamed their Z series to the X series buyers are not stupid either and can see this,with a few aesthetic changes they are still the same and lack the specs that should be in 2016. Their cameras are great though..

The iPhone 6s 16GB

Whilst its working out slightly cheaper than three not many folk wants a 16GB phone in 2016… You cant add expandable storage as with all Apple devices..



Example – Samsung Galaxy S7:
Virgin Media customers can save at least €190 compared to Vodafone or Meteor customers



From what we can see here DATA is king now and going forward,this is a given and looking at some of the mediocre offers on data from other networks Virgin and Three offer unlimited.. Virgin and Three are the cheapest.

One thing the consumer really needs to do is sit down an do the maths,defining their needs and then weigh up the options,Some of the pre-pay plans available today are ore than enough for some giving way to substantial savings over a bill-pay and again lengthy contracts,there the other option of 30 day rolling contracts too again which are good especially if you have your own device and prefer to go the sim free route as many of us do these days which I have always said was the better option with no bloatware and not waiting on updates and in some cases updates are skipped. Also to point out with the likes of Meteor offering FREE social Media now included in their plans this will probably follow suit with the rest and for those who have Wi-Fi access which most of us do you really need to caerefully think about any price plan before you ultimately decide which one serves you best in the long run..

See the full press release HERE 

Have you been ever forced into buying a device or made switch from a cheaper on to a more expensive one or even another brand if so tell us below…



Written by Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Part time actor and security professional and brutally honest when it comes to opinions.