Samsung are to cut prices on its flagship devices the Galaxy S6 and its curved iteration the S 6 edge,they are nice phones but most would agree the S6 edge was too expensive and all in all it was just looks it had,the inerts are identical to the popular S6,prices here in Ireland commanded up to €950 on pre-pay and around €399 on bill-pay which was rather high on a two year contract,this did have effect on its sales and now Samsung are feeling the pain and really do need to cut the price to compete with an intense market,new OEMs from china and models like the One Plus and Huawei are eating into Samsung’s profits and not only Samsung.

Bloomberg reports

The company will be “adjusting” prices for the S6 and for the curved-screen S6 Edge to maintain sales growth, Samsung said Thursday. Net income, excluding minority interests, fell to 5.63 trillion won ($4.9 billion) in the three months ended June, missing estimates and triggering the biggest decline in shares in four months.

Samsung misread demand for the S6 models released in April, failing to produce enough three-sided screens for the Edge while the regular version struggled to challenge bigger iPhones. Samsung, the biggest seller of phones using Google Inc.’s Android software, brought forward the release of its next high-end device and is adding cheaper models.

 “Poor sales of S6 only proved that it can’t beat Apple in brand loyalty among users and just ended up being one of the many Androids,” said Yoo Eui Hyung, an analyst with Dongbu Securities Co. in Seoul. “The price cuts may increase sales, but I highly doubt it could promise bigger profit growth.”

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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