Blackberry recently launched the most unusual shaped device some time ago called the passport and it was in hope it would revive things for them,so far we have yet to see how well the passport has sold but they have now introduced a familiar looking phone called the Classic.

In the press release they tell us that the new device has high performance features and a trackpad. They also say this device is based on customer demand not that there is nothing like what they had years ago when they where popular.

“We listened closely to our customers’ feedback to ensure we are delivering the technologies to power them through their day – and that feedback led directly to the development of BlackBerry Classic,” said John Chen, Executive Chairman and CEO at BlackBerry. “BlackBerry Classic is the powerful communications tool that many BlackBerry Bold and Curve users have been waiting for. It’s the secure device that feels familiar in their hands, with the added performance and agility they need to be competitive in today’s busy world.”

Although familiar in appearance, BlackBerry Classic upgrades the BlackBerry® Bold 9900 experience with:

·         Three times faster browser

·         60 percent more screen space

·         50 percent longer battery life

·         Greater variety of applications through BlackBerry World and the Amazon Appstore

 

bb

 

 

Top features of the BlackBerry Classic that drive productivity, communications and collaboration include:

  • BlackBerry® Keyboard & Trackpad – The QWERTY keyboard has stood the test of time as the iconic BlackBerry feature that users know and trust. Crafted for optimal speed and accuracy, the BlackBerry Classic’s QWERTY keyboard gives users the control and confidence to communicate quickly and clearly using one hand with a trackpad and classic navigation keys.
  • BlackBerry® Browser – The BlackBerry 10 web browser is amazingly fast and astoundingly beautiful. That’s why HTML5TEST.com rates it amongst the top mobile browsers for web fidelity.* Access your favorite online content as it was meant to be seen, faster than ever before and with unlimited browser tabs.
  • Screen & Battery – The BlackBerry Classic offers a form factor optimized for power communicators with a 3.5-inch touch screen display, 294 dpi HD resolution and Corning® Gorilla® Glass 3 for greater durability. The BlackBerry Classic also offers a large battery capacity and state-of-the-art battery optimization software. With up to 22 hours of battery power, you can be confident that BlackBerry Classic will be ready to deliver results when you need it.**
  • Premium Components – The device is built with durable materials mixed with top-of-the-line technology. This includes a 1.5 GHz Qualcomm Snapdragon Processor, 2GB RAM, 16GB of device storage (expandable by up to 128GB via uSD), and a 2MP front- and 8MP rear-facing camera with enhanced optics and upgraded imaging sensors.
  • BlackBerry® 10 OS 10.3.1 – The BlackBerry Classic comes preloaded with the BlackBerry 10.3.1 operating system, offering a fresh look that incorporates updated icons and an instant action bar so that each user’s most commonly accessed functions are in the center of their screen. With this new operating system, users gain access to powerful features, including:

 

 

  • BlackBerry® Blend – BlackBerry Blend brings messaging and content that is on your BlackBerry smartphone to your computer and tablet. Get instant message notifications, read and respond to your work and personal email, BBM™ and text messages, and access your documents, calendar, contacts and media in real time on whatever device you are on, powered by your BlackBerry.
  • BlackBerry® Assistant – The BlackBerry Assistant is BlackBerry’s first digital assistant and can be used with voice and text commands to help users manage work and personal email, contacts, calendar and other native BlackBerry 10 applications. It’s the only smartphone assistant on the market today that can access both personal and work content in your work perimeter. BlackBerry Assistant intelligently determines how to respond to you based on how you interact with it – if you type, it responds silently, if you speak, it speaks back and if you activate over Bluetooth, it speaks back with additional context because it assumes you might not have access to the screen.
  • Dual app storefronts for a wealth of professional and popular apps:

– BlackBerry World – BlackBerry World showcases essential productivity apps for business             professionals looking to drive efficient communications and collaboration.

Amazon Appstore – Preloaded on BlackBerry Classic, users can access popular Android apps             and games through the Amazon Appstore including Candy Crush Saga, Pinterest, Kindle for             Android and Cut the Rope 2. Users can also scan Android apps for malware and privacy issues             prior to installation using BlackBerry Guardian.

  • BlackBerry® Hub – The one place to manage all your conversations – email, texts, BBM, phone calls, social media and more. You can even glance at what’s next in your calendar. It’s always available with a single swipe to help you stay organized, in control and on top of all your conversations.

Blackberry will of course have its loyal fans like any other manufacturer but sales continue to slide so this is not looking good,the device is looking like its old roots with more to offer under the hood,one thing thats good though is they are listening to their customers at least.

The Classic will set you back $449 which is roughly €360 off contract which i guess is not bad,however i cant see this been picked up here by the networks.Blackberry does have good sales in some markets but overall things are not great when its down to market share.Have not used a QWERY based phone since the Nokia E72 and quite enjooyed that experience back then,have not seen anything interesting since..

You can read the full press release and more specs read  HERE

 

 

 

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.